Google bundles services and a smartphone into a single subscription

Alongside the new Pixel 6 smartphones, Google has announced a new type of subscription, offering, for a significant monthly payment, one of the new smartphones along with various company services.

Under the title Pixel Pass, Google will sell, by monthly subscription, one of the two Pixel 6 smartphones (optional) plus 200 GB of Google One storage and access to Google Play Pass, YouTube Premium and YouTube Music Premium.

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The smartphones in the package will benefit from an extended warranty and will come with the possibility of changing in two years with a new model.

Pixel Pass will cost $ 45 per month if the user opts for the Pixel 6 and $ 55 per month if the Pixel 6 Pro model is chosen.

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By borrowing a book from Apple’s portfolio, through Pixel Pass, Google tries to retain its users and keep them “prisoners” in the company’s ecosystem. A user who uses more products and services of a company is less likely to enter the field of competition.

For now, Pixel Pass is only available in the United States.