Official Gaming Stores Offer Discounts of Up to 50% on Collectibles, Apparel, and Accessories
Gamers looking to expand their collections or upgrade their wardrobes can take advantage of a new round of seasonal discounts as DPI Merch launches its annual “Christmas in July” promotion. The sale features savings across several official merchandise stores for major video game franchises, with select products discounted by as much as 50%.
The promotion includes official merchandise from Bethesda, CD PROJEKT RED, BioWare, SEGA, and the FINAL BOSS store, offering deals on collectibles, apparel, home décor, and accessories.
Discounts Available Across Multiple Official Gaming Stores
Savings on Apparel, Collectibles, and Home Goods
According to DPI Merch, shoppers can save 20% on apparel, 20% on home goods and accessories, and 15% on collectibles, with additional discounts available on select products. Some exclusions apply.
The promotion is available through the official online stores powered by DPI Merch, which manages merchandise shops for several leading video game publishers and franchises.
Bethesda Gear Store Features Deep Discounts
The Elder Scrolls, DOOM, and Fallout Merchandise Included
The Bethesda Gear Store highlights several collector-focused offers during the sale.
Among the biggest discounts is the The Elder Scrolls Online 10 Year Anniversary Diorama, now available at 50% off. The hand-painted display piece commemorates the game’s climactic battle against Molag Bal and features detailed figures representing a Nord, High Elf, and Breton.
Additional Bethesda products on sale include:
- DOOM Floating Cacodemon Figurine – 30% off
- Fallout T-51 Power Armor Helmet Mini Desktop Statue – 30% off
CD PROJEKT RED Store Offers Deals for Witcher and Cyberpunk Fans
The Witcher Accessories and Cyberpunk Apparel Discounted
Fans of The Witcher and Cyberpunk 2077 can also find a range of discounted items through the CD PROJEKT RED Gear Store.
Featured products include:
- The Witcher Whiskey Stones – 20% off
- White Wolf LED Wall Art – 30% off
- Geralt Van Gogh Artisan Lithograph – 30% off
- Cyberpunk 2077 Samurai Leggings – 20% off
The promotion covers collectibles as well as decorative items and apparel inspired by the studio’s best-known franchises.
BioWare Merchandise Sale Includes Dragon Age and Mass Effect Collectibles
Statues and Apparel Receive Price Reductions
The BioWare Gear Store is offering discounts on several premium display pieces and clothing items based on its flagship RPG franchises.
Items included in the promotion are:
- Dragon Age: The Veilguard Assan Statue – 30% off
- Dragon Age: The Veilguard Lace Harding Statue – 30% off
- Mass Effect Shepard and KEI-9 Statue – 30% off
- Mass Effect N7 Asymmetrical Crop Top – 30% off
FINAL BOSS Store Highlights Merchandise from Popular Game Franchises
Guild Wars 2 and Hitman Items Featured
The FINAL BOSS merchandise store is also participating in the sale with discounts across several gaming brands.
Notable offers include:
- Guild Wars 2 Silhouettes Skate Deck – 60% off
- Guild Wars 2 Skyscale Lithograph – 40% off
- Hitman Trinity Zip-Up Hoodie – 30% off
- Agent 47 Go Kit – 30% off
The Agent 47 Go Kit includes the character’s signature red tie, tie clip, earpiece, bald cap, and a themed briefcase-style storage box.
SEGA Shop Also Participates in the Promotion
Select Merchandise Marked Down
The SEGA Shop is offering 20% discounts on select merchandise, including apparel and other eligible products. Additional promotions across participating stores include 20% off home goods and accessories and 15% off collectibles, depending on the item.
Seasonal Sale Expands Savings for Gaming Collectors
The “Christmas in July” promotion gives fans of some of the gaming industry’s most recognizable franchises an opportunity to purchase officially licensed merchandise at reduced prices. With discounts spanning collectibles, apparel, artwork, and accessories, the limited-time sale covers a broad selection of products from Bethesda, CD PROJEKT RED, BioWare, SEGA, and other participating brands.
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