Wednesday, April 17, 2024

After disappointing with the new iPhones, Apple presents this Monday the new generation of MacBooks


Apple is hosting a launch event Monday to announce new products, including a redesigned MacBook Pro, CNBC reports.

Apple has a chance to increase sales ahead of the holiday shopping season, especially since it is expected to announce more computers with its own chips rather than Intel processors.

Recent computers running the company’s powerful M1 processor have “fueled” Mac growth, Tim Cook, Apple’s CEO, said in June. In the last three quarters ended June 2021, Apple sold $ 26 billion worth of Macs, almost 33% more than the $ 19.59 billion in the same period last year. “In fact, for Mac, the last three quarters have been the best,” Cook said in June.

Before the pandemic, which boosted sales of new computers, many customers and analysts feared that Apple was neglecting the MacBook in favor of newer and faster-growing companies such as the Apple Watch and iPhones. But Mac computers are still essential to Apple.

Last month, Apple announced and later released new iPhones, iPads, and Apple Watches, leaving the Apple Macs line as the main product line that was not updated this fall. The 16-inch MacBook Pro, Apple’s flagship laptop, hasn’t been updated since 2019 and currently uses Intel processors instead of Apple’s latest chips.

If Apple announces new MacBook laptops on Monday, it will be the culmination of a two-year transition to completely revamp the entire Mac range.

Since 2019, Apple has replaced Intel processors with its own processors, called M1s, which offer longer battery life and allow Apple to integrate its hardware and software more closely. Chips from Apple also enable new functions, while providing enough power to run demanding applications.

So far, Apple has released four different Macs that use its new chips: the MacBook Air, the Mac Mini, the 13-inch MacBook Pro, and the redesigned 24-inch iMac.

It appears that Apple is preparing a redesign of the best MacBook Pros with its own chips and new ports, including space for an HDMI cable to connect the laptop to monitors and a magnetic charger, according to Bloomberg. He’s also working on an iMac with a larger screen and a more powerful Mac Mini desktop, according to the report.

On Monday, Apple will likely offer a release date for macOS Monterey, the latest version of Mac software, which was announced in June but has yet to be officially released.

Ebenezer Robbins
Ebenezer Robbins
Introvert. Beer guru. Communicator. Travel fanatic. Web advocate. Certified alcohol geek. Tv buff. Subtly charming internet aficionado.

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