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App IO reaches 10 million downloads: the reasons for success

App IO reaches 10 million downloads: the reasons for success

L ‘IO application has exceeded the quota 10 million downloads. In fact, today’s update marks the altitude. 10,011,642, 65% on the Android platform and 35% on iOS devices. The application developed and managed by PaymentPA therefore, it exceeds a very important goal and certainly impossible to imagine just a year ago. In 2020, however, the application itself has become a very useful tool to bring citizens closer to a digital dimension, becoming the exclusive vehicle for services closely linked to the period of the pandemic.

App IO: this is how it reached 10 million downloads

The IO app’s race to 10 million downloads began in June with the announcement of Holiday Bonuses, which would be obtained exclusively through IO and through SPID. Then demand waned until it returned to a low in November, only to rise again in December with the arrival of the rebate. In that phase, the Italians put the servers to the test with a barrage of downloads and registrations in rapid sequence, literally causing the stats to spike for a couple of weeks. Then the curve rose again significantly in early February, probably after the launch of the receipt lottery.

Therefore, the path is marked by precise and significant stages:

The increase is not only formal: as of December, in fact, the number of daily logins with SPID and CIE has gone from a few thousand per day to an average of 250 thousand precisely due to the effective use of the services provided.

IO application numbers

In total, along this path, the IO app registered with these first 10 million citizens:

  • 1,885,802 paid vacation bonuses (760,953 already used)
  • 7,569,994 cashback subscribers
  • 220,581,677 transactions processed in 13,440,169 activated payment instruments
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Continuing at this rate, in a few days there will be a new symbolic overtaking, that is, the surpassing of those 10.3 million downloads registered by the Immuni application. There is no connection between the two, they have different functions, but somehow they represented the Yin and Yang of the digital response to the pandemic. At the end of this year, Immuni substantially exits the game despite its great potential, while the IO application comes out strongly strengthened, although the potential was already in place long before the pandemic.

The shuffling of cards has given IO a special boost, which should now be followed by a greater multiplication of services and the increase in participating public administrations: Lottery and Cashback will be able to retain users for a few months, but in the meantime the country you will have to show that you know how to make a difference by loading this utility tool so that 10 million is not an empty end point, but a rich starting point.

How to download the IO app

The IO application can be used on both Android and iOS and is completely free:

Access to the application can be done through the Public Digital Identity System (SPID) or the Electronic Identity Card (CIE).