(Bloomberg)-Apple Inc. has asked its suppliers to build at least 75 million 5G iPhones later this year. This is about the same as last year’s launch, with demand for the company’s most important products rising. Global pandemic and recession.
Technology giants headquartered in Cupertino, Calif., expect to ship 80 million next-generation iPhones by 2020. Those who were asked to talk about products that Apple hasn’t announced in October will release four new models with fifth-generation wireless speeds, different designs, and wider screen sizes, said people.
Apple will make a comprehensive product update in the fall, also preparing a new iPad Air with an edge-to-edge iPad Pro-like screen, two new Apple Watch versions, and the first non-Beats brand over-ear headphones. I am. A small HomePod speaker is also under development. An Apple spokeswoman declined to comment.
Apple and its manufacturing partners are constantly increasing production each fall, prior to rolling out a new iPhone. In the summer of 2019, the supplier was preparing to create components for 75 million handsets. The 2018 goals were similar, so this year’s target of 75-80 million is a sign of bullishness. Hon Hai Precision Industry Co., a key assembly partner also known as Foxconn, last month notified WeChat of some recruiters for the iPhone main campus in Zhengzhou, central China.
The Covid-19 outbreak has hurt the global economy and disrupted supply chains, but Apple sees strong demand for iPhone, iPad, and Mac computers from people working and studying in remote areas .. Earnings from the iPhone shattered Wall Street’s expectations in the last quarter. The device still makes up almost half of Apple’s revenue, often over 60% during the holiday season. Apple stock surged 76% this year, surpassing $2 trillion in market value for the first time in the United States.
For the first time, the four new phones have been split into two basic models and two high-end models, all featuring OLED displays with improved color and sharpness. Two regular iPhones are offered in the new 5.4-inch size and 6.1-inch options, and Pro devices offer a choice of 6.1-inch or expanded 6.7-inch displays. iPhone.
All new smartphones will have an updated design with square edges, similar to the iPad Pro, and high-end phones will continue to use stainless steel edges instead of aluminum sides in the cheaper variants. The company is also planning a dark blue color option for Pro models to replace the Midnight Green on the 2019 iPhone 11 Pro line.
Read more: Apple plans iPad-like design for next iPhone, smaller HomePod
At least the larger Pro phones are equipped with the same LIDAR camera as the latest iPad Pro, so augmented reality apps can get a deeper understanding of their surroundings. One of the most important improvements of the new mobile phones is the new A14 processor that upgrades speed and power efficiency.
Some Apple employees testing new devices believe the new 6.7-inch screen is one of the most notable improvements this year, people familiar with the situation said. Several testers also found that some of the current 5G networks did not improve connection speeds significantly, people added.
According to people familiar with the occasional release strategy, Apple plans to ship low-end phones faster than Pro devices. At a recent conference call, Apple said the new iPhone will ship “several weeks” later than last year’s model, which began shipping on September 20th. 2017.
The design and many features of this year’s iPhone were completed before the Covid-19 became popular, but the pandemic caused problems with final testing, delaying the start of production for a few weeks. People say the new iPhone won’t ship until late, but Apple’s iOS 14 software will arrive in September.
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The new Apple Watch lineup includes the successor to the Apple Watch Series 5 and Series 3 replacements that compete with low-cost fitness devices like Fitbit Inc.
The small HomePod helps Apple renew the push to the smart home at a lower price, despite having fewer speakers in the device than the current $299 model. The first HomePods were praised for their audio quality, but consumers panned for their limited Siri features and price. Earlier this year, Apple integrated some of its engineering teams for Apple TV and HomePod as it seeks to refocus its focus on consumer devices.
Apple is also developing a new Apple TV box with a faster processor for game improvements and remote control upgrades, but those familiar with the development said the device may not ship until next year. There is a possibility. The company is working on a new remote control feature similar to Find My iPhone, making it easier to find TV accessories. According to Bloomberg News, the company’s other product under development, called AirTags, is designed to find physical items and will be equipped with a leather carrying case.
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