Azerion, the famous pan-European digital gaming and monetization company, and Sanrio, the famous lifestyle brand recognized worldwide for its popular pop icon Hello Kitty, today announced a three-year partnership to offer fans of the famous character Japanese. games.
Through the partnership, Azerion will release five games dedicated to Hello Kitty and her friends, in a web-enabled version based on HTML-5. The games will be accessible to a much wider audience both on the web and on mobile devices.
Azerion is planning a series of joint marketing initiatives to introduce the new Hello Kitty and Friends experience on its different platforms to its audiences around the world. Azerion will develop multimedia promotional content and events, including video trailers and other resources, engaging the community through social media channels. Engaging your audience to promote the new Hello Kitty and Friends experience will allow Azerion to reach new users on both the publisher and consumer side, as well as offer new entertainment content for all current Sanrio fans, regardless of where they are. and from what device. they use.
Silvia Figini, Sanrio COO – EMEA, India & Oceania, Mr. Men – Worldwide, said: “We are very excited to be collaborating with Azerion on this new project. The combination of Hello Kitty’s global popularity with Azerion’s vast experience in developing and publishing high-quality, engaging games will create the perfect formula to deliver great gaming experiences to our global audience. “
Erol Erturk, Vice President of Games and Content for Azerion, said: “Azerion’s partnership with Sanrio’s Hello Kitty and Friends supports the celebrated brand into a true multimedia franchise. Azerion will give Hello Kitty and her friends the opportunity to reach all platforms and go cross-platform, thanks to custom concepts for our publishing partners. We are honored to have Sanrio’s confidence in this initiative and we look forward to exploring all the possibilities. “
With a series of games to be released in the coming years, the first titles will be Hello Kitty Pinball and Hello Kitty and Friends Jumper.
Game information
Hello Kitty and her friends sweater
Choose your favorite character from Hello Kitty and Friends and get on the platforms! Every few seconds a new platform will appear that you must jump to at the right time. Play as Hello Kitty, My Melody, Kerokerokeroppi or Bad Badtz-Maru and explore different environments. Jump as high as possible to set a high score!
Hello kitty pinball
Enjoy a classic Hello Kitty pinball game trying to get the best score by throwing yellow, green, blue and pink balls! Unlock the bonus and Hello Kitty will activate some special balls. You have ninety seconds to set the best score!
Topics related to: Azerion with Sanrio to create a worldwide Hello Kitty and Friends multimedia entertainment experience
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