Thursday, May 30, 2024

Big tech companies are responding to George Floyd in a way they never did for Michael Brown


In the days since the death of George Floyd, technology’s biggest companies and their leaders have made public statements expressing solidarity with Black communities. The communications — which, really, are press releases — condemn racism and call for unity. Some at least name George Floyd, Breonna Taylor, and Ahmaud Arbery. Some have said “Black Lives Matter” outright.

More meaningfully, many companies have committed donations to causes fighting racial injustice in the millions of dollars.

So some of the wealthiest businesses in the world are showing up in a moment when the national attention has turned to racial injustice. But surely, they must have shown up before? It hasn’t even been six years since the deaths of Eric Garner and Michael Brown spurred the protests in Ferguson, Missouri. Many of those companies’ CEOs found time to publicly participate in the Ice Bucket Challenge to raise money for ALS, so surely they spared a moment to show solidarity with Black Lives Matter in 2014, right?

Let’s compare the corporate response today with what was said six years ago. We researched responses to the events of 2014 through online searches, checking company newsrooms, and sweeping social media accounts.

We’ve updated this story with new commitments from Amazon, Apple, Google, Microsoft, and Twitter.



“We believe Black lives matter,” reads a blog post published on June 3rd. Amazon committed to donating “a total of $10 million to organizations that are working to bring about social justice and improve the lives of Black and African Americans.” Amazon’s Black Employee Network will also be given a grant to “fund local organizations that support education and racial equality initiatives in communities across the country where our employees live and work.”

On June 9th, Amazon updated the post to say it would match employee donations of up to $10,000 per employee to the 12 organizations listed in the blog.

Here is Amazon’s tweet committing to solidarity with the Black community.

On Instagram, Amazon CEO Jeff Bezos encouraged his followers to read a Medium essay by Shenequa Golding. Hours this article was first published, Bezos said that Black lives matter in response to an angry customer email he posted on Instagram.


We could not find public responses from Amazon regarding the deaths of Eric Garner and Michael Brown or the Ferguson protests.



Apple CEO Tim Cook announced the $100 million Apple’s Racial Equity and Justice Initiative on June 11th. “The initiative will challenge the systemic barriers to opportunity and dignity that exists for communities of color and particular for the black community,” Cook said in a video.

Cook also published an open letter, “Speaking up on racism,” on Apple’s website on June 4th. In the letter, Cook made a number of commitments:

We commit to continuing our work to bring critical resources and technology to underserved school systems. We commit to continuing to fight the forces of environmental injustice — like climate change — which disproportionately harm Black communities and other communities of color. We commit to looking inward and pushing progress forward on inclusion and diversity, so that every great idea can be heard. And we’re donating to organizations including the Equal Justice Initiative, which challenge racial injustice and mass incarceration.

Cook shared a similar version of this letter to Apple employees on May 31st, where he committed Apple to matching all employee donations made for the month of June.

Cook has also tweeted twice about Minneapolis:


CEO Tim Cook shared a tweet from Pope Francis on the day of Michael Brown’s death.

We could not find other public responses from Apple regarding the deaths of Eric Garner and Michael Brown or the Ferguson protests. In fact, here’s what the Apple newsroom looks like during those dates:



Facebook CEO Mark Zuckerberg committed to giving “additional $10 million to groups working on racial justice” in a Facebook post on May 31st. He also noted that his philanthropic arm, the Chan Zuckerberg Initiative, has invested $40 million annually for “several years” to organizations fighting racial injustice.

Hours after this article was first published, Zuckerberg pledged his support to the Black Lives Matter movement as part of a note published to his personal Facebook page. “To members of our Black community: I stand with you. Your lives matter. Black lives matter,” he said.


In a December town hall Q&A, Zuckerberg was asked about social media’s role in helping strengthen communities in the wake of Ferguson and other protests against the use of excessive police force. He shared his response publicly in a video. “I believe we do two things: give everyone a voice and provide greater diversity of perspectives,” Zuckerberg said in his post accompanying the video.

We could not find other public responses from Facebook regarding the deaths of Eric Garner and Michael Brown or the Ferguson protests.



Google CEO Sundar Pichai published an email sent to Google employees on June 3rd, titled “Standing with the Black community,” where he made the following “initial” commitments:

We’ll be giving $12 million in funding to organizations working to address racial inequities. Our first grants of $1 million each will go to our long-term partners at the Center for Policing Equity and the Equal Justice Initiative. And we’ll be providing technical support through our Fellows program. This builds on the $32 million we have donated to racial justice over the past five years. We’ll also offer $25 million in Ad Grants to help organizations fighting racial injustice provide critical information.

As a result of last week’s internal giving campaign, I‘m pleased to share that you all have contributed an additional $2.5 million in donations that we’re matching. This represents the largest Googler giving campaign in our company’s history, with both the largest amount raised by employees and the broadest participation.

“We’ll work closely with our Black community to develop initiatives and product ideas that support long-term solutions—and we’ll keep you updated,” Pichai added. “As part of this effort, we welcome your ideas on how to use our products and technology to improve access and opportunity.”

Google-owned YouTube will launch a $100 million fund “dedicated to amplifying and developing the voices of Black creators and artists and their stories,” the video service announced on June 11th.

Pichai also tweeted Google’s solidarity with the Black community.


We could not find public responses from Google regarding the deaths of Eric Garner and Michael Brown or the Ferguson protests.



Shortly after we published this story on June 5th, Microsoft pledged to donate $250,000 each to the Black Lives Matter Foundation, Equal Justice Initiative, Innocence Project, The Leadership Conference, Minnesota Freedom Fund, and NAACP Legal Defense & Education Fund.

Microsoft CEO Satya Nadella’s May 28th remarks to employees about the protests in Minneapolis were published on LinkedIn. As part of those remarks, Nadella discussed Microsoft’s Criminal Justice Reform Initiative, which was formally launched in 2019.

“This initiative invests in partnerships and programs working to drive reforms, focusing on policing,” Merisa Heu-Weller, director of the initiative, said in a March 3rd blog post. “While we recognize that disparities exist throughout the system, we believe that by focusing on policing, and building positive relationships between police and communities, we can help keep people out of the system and reduce the disparities within it.”

Heu-Weller also said that “teams across Microsoft have partnered with organizations across the United States working on criminal justice improvements” since 2014.

Nadella tweeted his support for the Black and African American community on June 1st. He has also retweeted many statements from Black Microsoft employees shared on Microsoft’s official Twitter account.


We could not find public responses from Microsoft regarding the deaths of Eric Garner and Michael Brown or the Ferguson protests.



Twitter CEO Jack Dorsey called for “police policy reform now” in a June 1st tweet.

Dorsey also tweeted #startsmall grants to benefit Black and Brown communities, support ex-offenders, and more. Dorsey first began making #startsmall grants in April after moving $1 billion of his Square equity to an LLC to be used to fund COVID-19 relief. All of the grants made so far are tracked here.

Dorsey’s Twitter thread with his most recent grants begins here:

Twitter’s @TwitterTogether account posted a Twitter thread about how people can practice allyship.

On June 12th, Twitter shared more information about donations and contributions it would be making toward fighting racial injustice, including a $250,000 grant split between the Equal Justice Initiative and National Association of Black Journalists and a $1 million fund to match employee donations. The tweet thread spelling out Twitter’s actions starts here.


Dorsey went to Ferguson, Missouri shortly after Michael Brown’s death to participate in protests, and tweeted extensively while there. At the time, he was Twitter’s executive chairman, not its CEO.

We could not find other public responses from Twitter regarding the deaths of Eric Garner and Michael Brown or the Ferguson protests.

These companies may not have shown up in 2014, but given the very low bar, the fact that they have in 2020 is an encouraging sign of progress. Still, a statement of solidarity and a few donations should be just the beginning. There is the acknowledgment of racism, and then there is the ongoing work of being anti-racist.

Amazon, Apple, Facebook, Google, Microsoft, and Twitter—these companies are proud of being some of the most powerful institutions in the world, and often tout that they are making the world a better place. If they commit to their pledges of “pushing progress forward” and taking on “the fight against systemic racism and injustice,” that effort could really help the Black community — or at the very least, amount to more than just promises and platitudes in a press release.

Update June 12th, 8:24PM ET: Added new contributions from Amazon, Apple, Google, Microsoft, and Twitter announced since the original publication of this post.

Ebenezer Robbins
Ebenezer Robbins
Introvert. Beer guru. Communicator. Travel fanatic. Web advocate. Certified alcohol geek. Tv buff. Subtly charming internet aficionado.

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