The short video for “Student Zhang” went viral. A young man in the Northeast countryside got up, cooked, fed the dogs, raised chickens, and mashed meat … full display of earthy, rustic rural everyday life; Liuwei Dihuang Wan, torn socks, hidden keys, washing hands only washed three fingers, and there are memories and stalks of youth buried everywhere. In more than two months, the number of fans exceeded 10 million, and the volume of a single video exceeded 100 million. Netizens joked that “all of Douyin is brushing off his classmate Zhang,” which attracted countless copycats.
Urban people under pressure, modern people on the internet, come with a sense of nostalgia, curiosity or they miss out on the little luck of childhood, or they satisfy a spiritual superiority or they experience an unprecedented immersive experience. Stop here to watch. “Student Zhang” is called “the rough version of Li Ziqi”, one is the culmination of recording the exquisite pastoral life, and the other is the roof that records the rustic style of the countryside. In the “Red Sea” video of the same quality, each one formed a clear stream and told a different story. The content of “Student Zhang” is approximate and the production is not crude. The high-quality secondary cameras, the change between distances and short distances, the moving clouds and flowing water, the precise tread of the dynamic music and the story itself, form a strong contrast.
There are many people who are right and wrong, and there are voices that question: this is not the level of ordinary people, there must be the blessing of algorithms and equipment. Of course, there are many reasons behind popularity, but team size and production strength are often not the deciding factors. The content is unique, with details and empathy, which is the basis of great traffic. However, the great “Classmate Zhang” did not just stop at content and technological innovation. It was likely that he “struck” something deep in the hearts of several generations. People tried to broadcast “Classmate Zhang”. Find your own shadow, find some missing things, and then show your deep concern about the “fireworks” on the field. This kind of concern is not just that people are tired of the fast pace of the city and want to find a slow life; it is more likely that as the “digital divide” is filled, we are closer to rural space and emotional distance. , and pay more attention to the rural area The current situation and the shortcomings of the country. “Student Zhang” presents old images and old lives, but it is based on new methods and new technologies, which allow us to see more possibilities.
Nowadays, on some short video platforms, creative direction of rural issues is being encouraged more and more attention is paid to the daily lives of all people. All parts focus on the “blue ocean of creation” and the “blue ocean of traffic.” “in the countryside. But we must not sink the ‘harvest’ of the rural areas or the ‘youth of the small towns’ as an end point to do business and make a profit and leave. We should start by focusing on the countryside and recording the current situation of the real field through the perspective of the most common creators and feed back the bright future of the field. Will the “student Zhang” last short? When a successful IP appears, many accounts of the same type will appear together naturally. After all, Running account registrations is difficult to stimulate people’s excitement for a long time, and it is even more difficult to create barriers to competition. Before this, there were also many earthly videos, which were often absurd and magical, gradually becoming clichés. and judging ugliness. “Student Zhang” still needs to maintain his strong creative power and original intention. At the same time, telling a story with a rural theme requires e more content, perspectives and methods. I hope that more “Zhang students” will present a diverse, three-dimensional and authentic rural appearance, and make the traffic a large increase to help rural development.
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