Artificial intelligence and IoT, home robotics and 5G: technologies with which we are learning to relate and that in the coming years will occupy more and more space in our daily lives, enriching the scope of each individual’s private life. From the ability to communicate with friends and family to healthcare, from the use of smart devices and devices to access (streaming and on demand) to increasingly experimental forms of entertainment. The 2022 of consumer technology will be full of products (8K televisions and folding smartphones among them) and services that will add another brick to the new dimension of the digital world, taking advantage of the expansion of ultra-fast mobile networks. Devices will become smaller and lighter as processing capacity is transferred and managed remotely in the cloud. Here are some possible scenarios of what lies ahead.
Inside the metaverse
The virtual world and the alternative digital realities that we will see in Matrix Resurrections are a tempting appetizer of what could be the first concrete steps of the different Facebook (Meta), Nvidia and Microsoft for the development of the metaverse. The common goal is clear: to create online environments that are increasingly attractive and capable of offering persistent spaces to work, socialize and, of course, play. That is, a kind of virtual reality shared online where one is represented in three dimensions through the avatar. Can Zuckerberg and company do better than Fortnite, which has come to attract up to 15 million players online to build items, live concerts and fight to the last breath? We’ll find out in the next few months. Meanwhile, let’s look at the thought of the founder of Facebook: “The metaverse will be the successor to the mobile Internet” and will be (as some experts claim) a varied mix of protocols, technologies, languages, access devices, content and communication experiences. Opening new frontiers in the interaction between brands and consumers.
Nft, blockchain and digital twins change the way people consume
Is there a direct correlation between blockchain technologies (distributed, tamper-proof and encrypted digital ledgers), NFT (non-fungible tokens that can be created and stored on blockchains), and digital twins (virtual models of real-world products or processes)? The answer is yes. And in the years to come, the way we interact with technology will progressively change. In 2022, we can already expect to see digital goods and services designed to complement and “augment” physical consumer products. Brands such as Sony, Asics and Coca-Cola will enter the NFT universe (whose use this year has grown to a monstrous 11,000% percentage) and more and more works of art will be bought in digital form but also travel and hotel stays. and exclusive services of various kinds, taking advantage of the consolidated model of certified tokens in blockchain. Will it be a bubble destined to burst or a phenomenon destined to last?
More and more smart things and houses
Once upon a time there were domestic robots, the first rudimentary attempts to bring a machine into homes to which certain functions could be delegated. In the future we will probably have to deal with objects like Astro, Amazon’s dog-like screen robot that can act as a traveling security bot, using Alexa’s intelligence to signal calls or notifications to various family members or simply provide entertainment services. Other robots, now in the prototype phase, will help with household chores, monitor the health of the elderly who live alone or also act as educators of the little ones. Smart home objects that we already know well as televisions or vacuum cleaners, meanwhile, will become even smarter by exploiting the capabilities of algorithms to adapt to consumer habits and the surrounding environment, further increasing their ability to understand the environment. natural language. of people to provide customized solutions.
According to analysts at Gartner, by the end of 2022 we will have (on average) something like 500 smart and connected devices within each home. An exaggeration? Maybe. Much will depend on the success of projects such as Matter, the universal protocol for the Internet of Things supported by Amazon, Apple and Google that will allow you to broadcast content on any smart TV from any device (smartphone, smart speaker or tablet) independently. of the platform.
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