New Delhi: The Newspaper Society of India has written to Google seeking a higher salary. Google India Country Manager Sanjay Gupta has written a letter to INS President L Adimul asking him to use the content and increase the share of advertising revenue. You want to increase the publisher’s share of ad revenue to 85 percent.
The INS letter comes after the Australian Parliament asked Google and Facebook to pay more for the media. The country’s media, with the help of thousands of journalists, collect news from the grassroots. This content authenticates Google in India. The letter also called for greater transparency in revenue reporting to publishers, as well as increased advertising revenue.
At the same time, the letter asks what percentage of advertising revenue Google pays the publisher. The editors don’t know the basis for this. There is a fixed amount but it is not known why. The INS also claims that the content is basically from the media and therefore needs more money.
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