Kim Kardashian West has entered into a offer with Spotify to produce and host a new exceptional podcast primarily based on her function with the Innocence Project. The deal follows Spotify’s landmark agreement past thirty day period with podcast juggernaut Joe Rogan, who is transferring his podcast The Joe Rogan Expertise to the tunes streaming platform this later this calendar year. The Wall Street Journal to start with described Kardashian West’s deal on Wednesday.
It is unclear what the monetary terms for the offer are media stories said Rogan’s unique agreement with Spotify was truly worth more than $100 million. It is unlikely Kardashian West’s is as rewarding, as she’s not migrating an present well known podcast to Spotify’s system like Rogan did, but beginning an entirely new a single. Spotify declined to comment on the specifics of the offer.
Kardashian West is a vocal advocate for felony justice reform and has been finding out to become a attorney by an apprenticeship system. Via her scientific tests, she has labored extensively with the Innocence Undertaking, a nonprofit that focuses on exonerating wrongly convicted folks by means of DNA testing and advocating for broader criminal justice reforms. The podcast will highlight her get the job done and that of the nonprofit, and it will be co-manufactured and co-hosted by Kardashian West and television producer Lori Rothschild Ansaldi, the WSJ experiences.
The offer is just the hottest in Spotify’s ongoing drive to seize more of the podcasting landscape. The organization obtained Gimlet Media, maker of well known podcasts Reply All and The Pitch, in 2019. Back again in February, Spotify obtained The Ringer — Monthly bill Simmons’ lifestyle and sports activities web site and podcast community — primarily for its community of preferred reveals.
With bargains like Rogan’s and now one with Kardashian West, Spotify has founded alone as the most perfectly-funded firm in the podcast house. It is ready to shell out for exclusivity, and it’s clearly intrigued in chipping absent at the dominance of other platform proprietors like Apple and, to a lesser extent, YouTube, where by a great deal of podcasters also put up movie versions of recordings. (Rogan’s popular YouTube channel will no for a longer time incorporate whole episodes just after his Spotify offer kicks in completely later on in 2020.)