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Netflix announces that it will primarily target mobile games

Netflix announces that it will primarily target mobile games

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04/01/2022
– Netflix said in an earnings report for the second quarter of 2021. It will mainly target a mobile game based on its interactive projects. Like, for example: Black Mirror Bandersnatch and its game Stranger Things. In this article we will learn more about this unexpected novelty!

Therefore, games will be another new category of content for us. To make it look like an expansion with original movies, animations, and unscripted TV series. According to sources familiar with the matter, Netflix will build its gaming team in the coming months. The team plans to start offering video games on its platform in 2022. The games will be included in subscriber subscriptions. Netflix. All this at no additional cost. As well as movies and television shows.

The Netflix team says: “We are more excited than ever with our movie and series offerings. We expect a long take off to increase investment. We have been with the original programming for almost a decade. So we think it’s time to find out more about how our members rate games. “

This will be a great opportunity for mobile gamers. Netflix’s initiative is precisely to expand to gaming sector. Just by introducing new gaming experiences, people can indulge themselves. Among other things, players will be able to receive video game notifications in real time. That way, they won’t be able to miss a single update. All of this, by using huawei band 6.

Closing the quarter with more than 209 million paid subscriptions, Netflix made a statement. It is about reaching 1.5 million paid subscriptions in the second quarter of 2021. According to an InMobi report, in 2020, 69% of connected TV owners used the Netflix app. This is for watching video content, including TV shows and movies.

Netflix posted revenue of $ 7.3 billion, up 19% from last year. Revenue growth in the second quarter of 2021 was driven. In fact, it saw an 11% increase in subscriptions.

The platform also said it expects more. Therefore, the company expects new customers to arrive 3.5 million in the third quarter of 2021. Compared to 2.2 million in the same quarter last year. If that happens, the company says its total new subscribers will hit 54 million in the past two years.

According to Nielsen, streaming accounts for only 27% of television screen time. At least as far as the United States is concerned. According to the same study, Nielsen estimates that Netflix accounts for just 7% of US TV screen time.

Additionally, another recent study noted that the top 30 streaming apps in the US generated 81 million downloads. All this, only in the first quarter of 2021, with an increase of 13% year-on-year. Meanwhile, iOS users spent $ 431 million on streaming apps in the first quarter. Android users, on the other hand, made $ 174 million, an increase of 5% from the first quarter of 2021.

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