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Netflix Games

Netflix: The game business so far is a bust

On Netflix, not only hit movies and series provide entertainment. Since November 2021, the company is also offering games to keep its users happy between shows. The games are only available to subscribers, but can be downloaded as separate apps. At the moment, however, only a few people are accepting the offer. Despite the lack of interest, the streaming service is continuing to expand its gaming division. that informs cnbc.com.

Less than 1 percent show interest

According to Apptopia, an app analytics company, the games have been downloaded a total of 23.3 million times and have an average of 1.7 million players per day. That’s less than 1 percent of Netflix’s 221 million subscribers, according to the English-language news portal. in one letter Netflix told shareholders last year: “We see gaming as another new category of content for us, similar to our expansion into original movies, animation and unscripted TV.” The importance of gaming in Netflix’s overall strategy seems to have increased in recent months, as the company aims to double its gaming offerings by 2022. This begs the question whether the reason for this is also the growing competition for attention. from users: Netflix lost in second bedroom nearly a million subscriptions after membership had already dropped by 200,000 in the first quarter.

Combination of nostalgia and fun series

According to cnbc.com, Greg Peters, Netflix’s chief operating officer, says the company has spent “many months and frankly years” figuring out how games can keep customers loyal to the service and “a lot of things” tested. . Netflix’s plans seem to mix core business with gaming fun: The current catalog of 24 game apps covers a variety of genres and Netflix series, like “Stranger Things: 1984.” By the end of the year, the catalog will grow to 50 games, including Queen’s Gambit Chess, based on another hit Netflix series (see trailer above). Whether game fans will bite at some point remains to be seen. So far, the number of downloads for Netflix games has lagged far behind major mobile games like Subway Surfers, Roblox, and Among Us, which have more than 100 million downloads each, according to Apptopia. However, downloads have slowly increased again since May 2022, after declining in December 2021.
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