Netflix could bring its gaming offerings to both PC and consoles and is planning licensing deals.
In a letter to investors, Netflix announced a further expansion of its gaming division.
Announced
. The company is considering expanding its portfolio
“in both casual and basic game genres”
. Job postings also point to an expansion into PC and console gaming.
Netflix wants to buy licenses
Netflix Gaming launched in November 2021 with various mobile games for iOS and Android. According to Netflix, he is satisfied with the current developments. With more games now one wants to know which titles are more fun for users. According to COO Greg Peters, Netflix is booking with current titles
“good growth”
. However, the company is ambitious about the future. Netflix wants to develop games based on its own brands. This is a multi-year effort. In the meantime, it cannot be ruled out that Netflix will also buy licenses.
“We are open to licensing great gaming IP that people will recognize”
Peters explains.
“I think we’ll see some of that over the next year.”
Netflix’s “Fortnite” competition?
Netflix is also planning so-called live service games. Just like “Fortnite” or “Overwatch”, these are regularly updated with new content. This would be an ideal opportunity for the company to retain customers for the service.
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