While the lawsuit between Epic Games and Apple is drawing to a close, reveals large and small continue. In an exchange of emails revealed during the discussions, we learned why the Mac App Store was not so successful. In 2015, on Christmas Eve (!), Phil Schiller reacted to an email from a Mac user complaining about the poor health of the Mac game (it hasn’t improved since).
The head of marketing at the time explains in particular that the Mac App Store is well suited for developers who don’t have the means to create their own distribution channel. The main publishers ” you have other options “That the Apple store to sell their games and thus overlook” rates, rules and review process [du Mac App Store] He writes. Perhaps unconsciously, Phil Schiller is pointing out the top App Store issues that are currently the subject of complaints from developers and investigations by regulators.
Enlightenment with Microsoft and Adobe, which at the time (has since changed) distributed their software outside of the Mac App Store. ” [Ces éditeurs] can be on Mac and distribute [leurs apps] without sharing the revenue with us, following our application design guidelines and business models, or going through our review process »Schiller laments.
If the markets for video games and productivity software are too tough for the Mac App Store, the marketing manager imagines that the store could find a place in the sun by distributing apps aimed at developers.
Edit – At the time for me 😓 This was not an email from Tim Cook, it was from Phil Schiller. Sorry for the mistake …
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