Article Malone is the latest superstar to bounce into the globe of aggressive gaming. These days, Envy Gaming introduced that the pop star experienced joined as a co-proprietor, acquiring “an undisclosed equity stake” in the enterprise. Envy operates groups in various video games, and it owns the Dallas Empire of the Simply call of Duty League and Overwatch League workforce Dallas Fuel, which hosted OWL’s initial home video game in 2019.
“I grew up in Texas and I have been gaming my total life, so this just truly felt right,” Post Malone reported in a assertion. “I have generally required to be a component of bringing gaming into the specialist athletics globe so to be involved with what Envy is carrying out in my hometown feels like these a best suit.”
He joins a increasing record of significant stars investing in esports. That consists of Offset (Faze Clan), Drake (100 Burglars), and The Weeknd (Overactive Media). Just this week, NBA star Ben Simmons grew to become the most current trader in Faze Clan. This is not Post Malone’s very first foray into gaming, both, as he also serves as an ambassador for peripheral-maker HyperX and sometimes streams online games like Warzone and PUBG. As Twitch streamers and YouTubers turn out to be stars in their own right, this kind of collaboration has only come to be much more prevalent.
“It’s about entertainment,” Offset explained to The Verge, when outlining the relationship in between hip-hop and gaming. “The actual gamers, they are like rock stars. They’ve received fantastic followings, they impact little ones, and that is what I do. It was just natural. These fellas are great.”
Envy is 1 of the most significant names in esports and has been close to since 2007. This weekend marks a huge second for the business: the Dallas Empire are in the ultimate 4 of the Call of Duty League, with a shot at successful the championship — and a literal throne — on the line.