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record revenue for 2020 (and $ 278.6 million by Christmas)

record revenue for 2020 (and $ 278.6 million by Christmas)

With the end of the year fast approaching, the time has come to take stock, obviously taking into account the health situation. Thus, the analysis company Sensor tower just posted your annual study on mobile spending, especially from the App Store. According to their first estimates, 2020 would have registered record revenues, between pandemic and the lockdown (with your share of telecommuting and homeschooling).

In general, users would have spent more than $ 100 billion until November, for mobile applications and games. The trend would have continued through the Christmas season, with around 407.6 million dollars in December for the App Store and Google Play, that complete the year.

« Spending on mobile devices on Christmas Day accounted for 4.5% of spending in December (a total of $ 9 billion worldwide from December 1 to December 27). Most of the spending over the holidays was on mobile games, which increased 27% from $ 232.4 million in Christmas 2019 to $ 295.6 million this year. ».

In addition to games, entertainment apps performed, reaching $ 19.3 million on the App Store, or 21.8% of all non-gaming expenses. On Google Play, the category generated $ 4.3 million, or 18.5% of all revenue. Like all years Although there are more Android devices than iOS, it is the iOS applications that generate the most revenue by far.. Thus, for Christmas, 68.4% of the expenditure, or $ 278.6 million (+ 35.2% in one year), was made in the App Store compared to $ 129 million in Google.