Sweden-based Bubbler Group is pushing ahead with the soft release of a massively multiplayer online role-playing game (MMORPG) Otherworld Heroes based in Romania, with Romania as its next market. The results of the first user acquisition campaign showed good potential, and the game won the prestigious Aggie Award in Silicon Valley in May.
Otherworld Heroes is a technologically advanced online game where players’ GPS positions are shared between players in real time and visualized on an imaginative mobile map where the whole world is a stadium. During the summer, the game was test-launched in Sweden, Poland and Indonesia as the first markets.
“We are pleased to take the next step in our soft launch plan to add Romania to our test base. Romania has a great deal of interest in mobile games and we consider it an interesting market. Wictor Hattenbach, game studio director at Virtual Brains, said: The feedback received from enthusiastic players, along with the data collected from the test releases, has expanded into major commercial markets. Most important in preparing the game for the game studio, Bublar Group.
The results of the first user acquisition campaign were evaluated by the Swedish user base. The latest statistics validate the data collected from previous beta tests and show good potential – retention day 1: 37.7%, day 7: 17.0%, day 28: 6.6%. Mobile game genre. The first day is 35%, the seventh day is 11%, and the 28th day is 4%. Additional countries in Asia and Europe will be added over time.
Players can work individually and together to solve missions, fight enemies, gather resources and advance through different dimensions of the game. Soft launches take place at various stages of the iOS and Android platforms, with a focus on commercial launch technology, gaming experience, and monetization testing, evaluation, and improvement.
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