Thais enjoy shopping! 12.12 campaign pushing Lazada Thailand’s total to 1212 million baht
Date 13 Dec 2021 Time 20:45
Lazada had sales of 1,212 million baht at 2:12 pm according to the Lazada 12.12 campaign, indicating that paying buyers buy the majority of products, more than 180 pieces in one order.
Ms Mantana Lokrailert, Marketing Director of Lazada (Thailand) Co., Ltd. (Thailand) revealed that the “Lazada 12.12 Year-End Big Sale, Year-End Big Sale” campaign has made the seller generate more than 1 million baht in revenue. More than 400% on the first day compared to the same period in the 12.12 campaign last year.
There are other interesting statistics from “Lazada 12.12 Big end of year sale, big end of year sale”, such as the total number of orders that receive the highest discount on an order, saving more than 50,000 baht. discount coupons at Lazada more than 9 million coupons
While the highest order amount in 1 order is worth more than 520,000 baht, Thai sellers made up to 70 million baht on the first day of the campaign. The fashion category grew more than 150% compared to the same period. Regarding products related to tourism and festivals Master the popular items at the end of the year. preparing for a trip at the end of the year More than 260,000 outdoor items, 37,000 sweaters and 35,000 Christmas-related items were sold.
In terms of pro-health trends, it remains a top priority. People turn to taking care of themselves for good health. away from covid-19 More than 600,000 masks were sold, food and vitamin supplements sold more than 240,000 pieces, home and garden related products. Popular with Thai shoppers Over 320,000 garden accessory items sold, 170,000 home décor items, chocolates, snacks and desserts, with a 300% increase in orders over the previous year. LazMall’s top 3 brands are: NIVEA, MamyPoko, L’Oreal Paris
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