Kahlua, a company that makes coffee liqueur, launched a challenge in the United States: that a couple spend 30 consecutive nights disconnected from internet and, therefore, from any social network. The challenge of great difficulty for these times of hyperconnection offers the winning couple to $ 25,000 Prize.
The challenge it implies do not use the networks for 12 hours for a full month and it bears the name of Stir Up You Routine. The objective, according to the mara, is that couples reconnect with life beyond technological gadgets.
“This new year we are challenging a lucky couple to spend 30 nights without internet, with the help of a Kahlúa kit full of activities, to have the opportunity to win big, ”says the promotion on the company’s Instagram account.
The couples they want participate in this challenge shall abandon the use of the networks every day, from 6.30 to 6.30 in the morning, beginning on January 16 and ending on February 15. They will receive a box to store your devices overnight and, after the month of respecting the slogan, they must submit to the polygraph test (truth machine) to find out, through a series of questions, if they really managed to pass 30 nights without being tempted to connect to any device.
For to participate this proof, the couples must be over 21 years old, have residence in the United States and send the company a video in which they must tell, among other things, how they met and why do you want to take the challenge. If selected, they will receive a Kahlúa Kit, full of activities to do during the 30 nights, from tips to optimize the brand’s drinks to kitchen challenges or Feng Shui guidelines.
According to a study, almost half of the population of the United States, on average, use the cell phone between five and six hours a day. Therefore, throughout his life, dedicate 76,500 hours to view or participate in an event related to the social networks. That number of hours equates to a total of 9 years, that is to say, almost a decade with the eyes fixed on some screen.
As a result of this, the company promotes that couples may disconnect from technology to reconnect with each other in another way. And even offers a $ 25,000 reward, which is well worth the attempt.
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