Tuesday, April 16, 2024

Twitch is testing “multiplayer ads” and may actually be good


Everyone loves advertising, and Twitch is currently experimenting with a new format that allows viewers to share their appreciation for the ad content displayed in the online stream.It is called Multiplayer advertisingCurrently, closed beta testing is being conducted on a limited number of channels.

Unlike traditional ads, which are played individually for each viewer, multiplayer ads are displayed to most viewers in the channel at the same time. (Some are excluded based on factors such as language and location.) After you’re done, channel owners can vote based on the content of your ad. This unlocks the bits according to the number of viewers who respond.

Ebenezer Robbins
Ebenezer Robbins
Introvert. Beer guru. Communicator. Travel fanatic. Web advocate. Certified alcohol geek. Tv buff. Subtly charming internet aficionado.

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