The Metaverse is currently on everyone’s lips. In addition to the pioneering meta-platforms, several other companies have now registered their claim to the new digital world. Among them are tech giants like Microsoft, Nvidia, Apple or smaller players like Vuzix or Roblox. Now the world’s largest entertainment company, Walt Disney, joins this elite series.
According to the news portal. CNBC CEO Bob Chapek told employees today that he will name Mike White as the new senior vice president of the newly created Next Generation Storytelling practice. Chapek did not provide further details on the Metaverse plans, but said White’s role will be to combine “physical and digital worlds” for Walt Disney Entertainment.
“Today we have the opportunity to connect those universes and create a whole new paradigm for how audiences experience and interact with our stories,” said Chapek.
“My vision is for Disney+ to be the platform for the Metaverse,” Chapek said in a previous interview. CNBC. He sees the Metaverse as a kind of 3D canvas on which different formats, such as books, movies, and theme parks, can be stitched together.
Introvert. Beer guru. Communicator. Travel fanatic. Web advocate. Certified alcohol geek. Tv buff. Subtly charming internet aficionado.