Updated on 05/11/2022 08:48
- After Elon Musk bought Twitter, several companies want to stop advertising on the short message service.
- This does not suit the tech billionaire at all: it threatens advertisers.
tech billionaire
Musk wrote in his reply: “Thanks. A thermonuclear name and shame is exactly what will happen if this doesn’t stop.”
In recent days, the Volkswagen Group, the pharmaceutical company Pfizer and the food giant Mondelez, among others, had announced that they wanted to suspend advertising on Twitter. Companies worrying about their ads appearing alongside negative content is not a new phenomenon. also about of Google video daughter Youtube I was already struggling with it.
Musk himself had raised such concerns with frequent criticism that Twitter had overly restricted free speech on the platform. Last week he tried to reassure advertisers with an open letter: Twitter will not be a place where you can do anything without consequences. He even now he emphasizes that nothing has changed in the content rules of the platform. However, some advertisers are holding back.
Elon Musk complains about the “massive drop in sales”
Musk complained on Friday of a “massive drop in sales” and blamed “activist groups” that put pressure on the companies. These unspecified activists sought to “destroy free speech in America.” Right-wing Internet lobbyist Mike Davis then proposed on Twitter a counter-boycott of advertisers who caved in to such pressure. Davis has criticized “cancel culture” in various organizations, among other things, and wants to hold Internet companies responsible for allegedly suppressing conservative views.
Musk completed the purchase of Twitter for around $44 billion last week and, among other things, took on debt that needs to be paid. Advertising revenue accounts for nearly all of Twitter’s revenue, making its decline particularly painful. Twitter is currently losing more than $4 million a day, Musk wrote in another tweet. That made Friday’s job cuts inevitable.
Musk did not provide any information on how many jobs were cut. But a tweet from manager Yoel Roth, who is responsible for filtering out problematic content, among other things, was in line with media reports that around one in two jobs should be removed. About 15 percent were affected in their area, while the proportion companywide was about 50 percent, Roth wrote. The media had reported some 3,700 affected jobs, which corresponds to around half of the workforce. (dpa/mbo)
© dpa
With Elon Musk’s acquisition of Twitter, the pressure on software developers is mounting. You must start a new function for the blue mark before November 7; otherwise you will be fired. Users face costly times.
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