London — PUBG MOBILE, one of the most widely played mobile battle royale games in the world, is partnering with German hypercar manufacturer Apollo Automobil to bring luxury automotive design into the game. The limited-time collaboration runs from March 20 through May 10, offering players access to exclusive vehicles and themed in-game items.
The partnership is part of the game’s broader eighth anniversary celebration, which features a series of branded collaborations and new content designed to keep its global player base engaged.
Apollo Hypercars Arrive in PUBG MOBILE
Two Limited-Edition Vehicles Join the Game
Players will be able to drive two of Apollo Automobil’s most recognizable hypercars: the Apollo Intensa Emozione and the Apollo Project EVO.
The Apollo Intensa Emozione—often referred to as the “IE”—is an ultra-rare vehicle, with only 10 units produced worldwide. Known for its aggressive, race-inspired design and advanced aerodynamics, the in-game version will be available in four color options:
- Tempest
- Showdown
- Phantom Violet
- Molten Inferno
The Apollo Project EVO, a concept vehicle that reflects the company’s engineering ambitions, will be offered in three color variants:
- Glacier
- Sunset
- Radiant Gold
The vehicle’s distinctive styling, including its butterfly doors and sharp contours, has been adapted for gameplay while maintaining its signature look.
Customization Options and Unlockable Rewards
In addition to the vehicles, players can access a range of Apollo-themed cosmetic items. These include:
- Apollo Parachute
- Apollo Ornament
- Apollo Space Gift
Each item reflects the brand’s high-performance aesthetic and allows players to personalize their in-game experience.
Players who collect all seven available vehicle colorways will unlock exclusive in-game effects, adding an incentive for completion-focused gameplay.
Part of PUBG MOBILE’s 8th Anniversary Celebration
The collaboration coincides with PUBG MOBILE’s eighth anniversary, a milestone for a title that has maintained a strong global presence since its launch. Similar to major live-service games in the U.S. market, such as Fortnite and Call of Duty: Mobile, the game continues to rely on limited-time partnerships and branded content to retain player engagement.
These collaborations often blend entertainment, fashion, and automotive brands—reflecting a broader trend in gaming where virtual environments serve as marketing platforms for real-world products.
About the Game and the Brand
PUBG MOBILE’s Global Reach
PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the 2017 hit that helped popularize the battle royale genre. In each match, up to 100 players parachute onto an island, scavenging for weapons and resources while competing to be the last player or team standing.
The mobile version is co-developed by Tencent’s LIGHTSPEED STUDIOS and South Korean company KRAFTON, and remains free to download on both iOS and Android platforms.
Apollo Automobil’s Engineering Legacy
Founded in 2004 and headquartered in Denkendorf, Germany, Apollo Automobil specializes in ultra-high-performance hypercars. The company focuses on limited-production vehicles designed for both road and track use, emphasizing advanced engineering and distinctive design.
Its flagship models, including the Intensa Emozione and the EVO series, are known for pushing the limits of speed, aerodynamics, and automotive craftsmanship.
Availability and How to Access the Event
The PUBG MOBILE x Apollo Automobil collaboration will be available globally from March 20 through May 10, 2026. Players can download the game for free via the Apple App Store or Google Play Store and participate in the event during the limited-time window.
Conclusion
By bringing Apollo’s high-performance hypercars into its virtual battlegrounds, PUBG MOBILE continues to expand beyond traditional gameplay, blending automotive innovation with interactive entertainment. The collaboration highlights the growing intersection between gaming and real-world brands, offering players a new way to experience both.
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