Online giant Amazon has released a heartwarming Christmas ad featuring a ballerina who is determined to play for her neighbor in the snow after her show was canceled by the Covid-19 crisis.
The two-minute clip is full of tearful moments, featuring a dancer who remains devastated when the performance is canceled due to a pandemic.
In the ad, a family of young people wear masks and hold a special outdoor show in the snow on Christmas, where dancers perform for their neighbors.
The heartwarming TV features are set to rival those like John Lewis and Marks & Spencer, as the delivery colossus prepares to beat the festive shoppers.
Online giant Amazon has released a heartwarming Christmas ad featuring a ballerina determined to play for her neighbor in the snow after her show was canceled by the Covid-19 crisis.
It also comes after Argos and TK Max unveiled their Christmas ad last week.
This ad is second to refer to the difficult years faced by many British due to the Covid-19 pandemic, but it is the first to see the crisis named.
The ad begins with a girl practicing ballet at the Performing Arts School and starring in the next performance.
However, she and her family were told to “be at home” because of the coronavirus pandemic.
In one of the second advertising scenes admitting the difficult years many British faced, people face a cover
She can be seen practicing on the zoom and effectively practicing with other dancers, but is crushed when her performance is canceled due to a crisis Will remain.
Seeing her broken heart, her family planned a special one-off performance for her and handed out leaflets of the work “The show must continue” to friends and neighbors.
Later, young people are seen wearing ballet costumes, stepping outside and stepping into the snow, playing for their neighbors trapped indoors.
Many can be seen coming into the window to stare at the dancer in the cold and going out to praise her performance.
In this ad, French ballet dancer Tais Vinolo plays the leading role as a young and ambitious performer who dreams of playing a major role.
Simon Morris, Vice President of Global Creative at Amazon, said: “Our television advertising pays homage to the invincible human spirit and community power we witnessed frequently this year.”
It will be available on November 3rd during the first advertising break of the British Bake Off on Channel 4.
The television ad, created by Lucky Generals for Amazon, features the leading French ballet dancer, Thais Vinolo.
Tyce said: “When I grew up in the French countryside, there wasn’t even a young black girl studying ballet with hair like me, or even on TV. That is, I don’t have anyone to identify myself. It was.
You can see ballerinas dancing around the city as she tries to practice after the Covid-19 crisis cancels her performance
“Participating in this shoot helped me a lot and made it possible for me to own who I really am, who I want to be, and what I represent.
“I’m very proud to be part of this project, because that message has a lot to do with me, and even more so during this very difficult time the world goes through.”
The film features a unique arrangement of the song “The Show Must Go On” by Queen. Filmed by award-winning director Melina Matsuukas. Earlier director credits included Beyonce’s “Formation” and Rihanna’s “We Found Love” music videos, as well as the acclaimed movie “Queen & Slim.”
The release of this ad will take place after TK Maxx became the first major high street chain to acknowledge the Covid-19 crisis in a Christmas ad.
The ad ends when her neighbors and loved ones come to their windows to see her performance
High Street retailers were the second behind Argos to fire an early-race Christmas ad to attract festive shoppers.
The playful ad that appears on the big screen on Wednesday begins with a cheerful goat walking on a farm on a snowy day, wearing a fashionable hot pink jumper with a turquoise scarf and a red bellett.
After that, it became clear that colorful clothes were given to “Lil Goat” by the farmer. The farmer says the animal “deserves a gift after the year she spent.”
The ad, spoken by Love Actually star Bill Nighy, continues to convey the message that people deserve a great gift, as in 2020, after countries around the world have been shut down due to the Covid-19 crisis. .. “
After TK Maxx became the second major high-street chain to advertise early Christmas in a race to attract festive shoppers after Argos.