riot games and Coke today announced the start of a multi-year partnership. This represents the first collaboration of its kind in the field of mobile gaming and esports. League of Legends: Savage Rift and Wild Rift Esportsone of the fastest growing esports and mobile gaming franchises in esports, is collaborating with Coca-Cola to create even closer connections with fans around the world.
bradrossGlobal Vice President, Assets, Influencers and Partnerships of The Coca-Cola Company:
“We know mobile gaming is an important part of the future of gaming and we’re excited to partner with the leader at the intersection of sports and entertainment, Riot Games. Coca-Cola was one of the first esports partners for League of Legends and we know firsthand that games have the power to unite people from all over the world in competition and as fans. Coca-Cola is the ally of the gamers: it refreshes and empowers both the players and the fans”.
Wild Rift Esports, the first mobile esport from Riot Games, has launched its first official season of 2022, accompanied by establishment in eight regions and a global season finale. Teams from around the world will compete in regional tournaments to qualify for Wild Rift’s first international tournament, the Wild Rift Icons World Championship, to be held this summer. The date and venue of the final will be announced later.
Riot Games x Coca-Cola co-op trailer:
Coca-Cola helps organize events
As a global founding partner, Coca-Cola plans to help create new experiences for fans of League of Legends: Wild Rift and Wild Rift Esports. The brand will focus on creating value for players from this partnership, according to the official statement. This includes special rewards and experiences for the community, including a weekly series of content co-created with Wild Rift to engage, entertain and empower fans. The first manifestation of the partnership is a recent Coca-Cola digital campaign titled It Must Be Real, which features scenes from Wild Rift esports.
This is not the first time that Coca-Cola has partnered with Riot Games to offer fans new and exciting opportunities. From 2014 to 2016, Coca-Cola worked with the League of Legends for their World Championship and created personalized viewing experiences with exclusive and coveted merchandise through partnerships with theaters in multiple countries.
Leo FariaGlobal Head of Wild Rift Esports at Riot Games:
“Coca-Cola helped build what is now the world’s biggest esports, League of Legends Esports, and I’m thrilled that they see the future in Wild Rift Esports as well. This partnership will span more than 100 countries, including the eight regional leagues that form the foundation of our sport.”
Alan MooreExecutive Producer of League of Legends: Wild Rift at Riot Games:
“We are thrilled to be working hand-in-hand with Coca-Cola to take the Wild Rift experience to the next level, no matter where you are in the world. Having your support as we grow Wild Rift as we continue to bring new features and content to the game will open up new opportunities for us both in and out of the game.”
Selman CareagaWorld President of Coca-Cola Trademark of The Coca-Cola Company:
“We believe that true magic exists at the point of human connection, in both the physical and digital worlds, when friends come together for a special moment. We look forward to working closely with the Wild Rift team to bring new content and experiences to fans around the world in the coming months.”
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