HARMAN Germany Becomes Official Partner of Esports Team Cowana Gaming

Harman Germany and Cowana Group announce their future collaboration. The audio specialist will become the official partner of the Cowana Gaming esports team for a period of one year. The JBL brand supports the team as an exclusive headphone sponsor and equips gamers with its world-class gaming products.

With the new sponsorship, the JBL brand builds on successful marketing activities such as the JBL Quantum Cup or the partnership with SX Studios and, in addition to international partnerships, is positioning itself in the local gaming community for the long term. The new cooperation focuses on the JBL Quantum series, known in particular for its impressive audio quality and precision in spatial representation. The series portfolio ranges from affordable wired gaming headsets for casual gamers to fully-featured professional headsets for professional and uncompromising gamers. Sponsorship includes an exclusive headset partnership, Cowana Gaming t-shirt logo integration, social media banners, match graphics, twitch and social media accounts, as well as joint events, PR and social media activations.

Cowana Group started as an agency and has been able to establish itself as an internationally successful esports organization in over ten years. With its three esports teams, the company is now setting new standards in esports and lifestyle marketing. In addition to the existing teams for Counter Strike Global Offensive, Valorant, and World of Warcraft, a Rocket League team is already being planned. All of Cowana’s esports teams have already achieved success and continue to set ambitious goals for themselves.

“The cooperation with Cowana is another important step for HARMAN Germany and the JBL Quantum series. For us, e-sports plays a central role in positioning JBL and addressing our target group. The Cowana E-Sports team is the ideal partner for us, offering a perfect environment, strong channels and diverse opportunities. With our Quantum headsets, we want to help gamers win as many as they can,” says Roland Melz, DACH Marketing Manager at HARMAN Germany.

“With its high-quality gaming headsets and products, JBL is the ideal sponsor for our team. JBL Quantum series headphones ensure crystal clear communication that is unaffected by background noise. This strong sound quality and comfortable ear cushions with long wearing comfort support our gamers while gaming and can give a real competitive advantage in the end. We look forward to this new cooperation,” explains Michael Wamser, CEO of Cowana Gaming.