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How to enhance conversions in Magento?

Desperate times call for desperate actions; businesses these days are shifting their operations online to gain more traction and sales. Customers now feel more comfortable getting products on their doorsteps than going to stores and buying them. While nothing beats shopping physically, e-commerce websites are now becoming a source of maximum profitability for businesses. Are you a business looking to enhance conversions in Magento? Every company wants to gain more conversion rates through desktop and mobile applications. However, many of them fail to reach their sales target due to a variety of reasons. 

The lack of interactive options, longer loading time, complicated application interface, fewer payment options, and poor SEO can cause poor Magneto performance. If you are a struggling business, easily enhance your conversion rates by making a few impactful changes, and you can do it in some simple steps as mentioned below. Here are the changes to make your e-commerce website scalable and rich with features to withstand cut-throat market competition: 

Tips to enhance conversions in Magento 

With time, many Magento conversion tools to optimize sales have surfaced. Many businesses are keeping up with these built-in features while others pass on them. Here are a few tips that can help you make your mobile and desktop applications richer and more user-friendly: 

      1. Loading time 

The number one rule to enhance Magento conversion rates is to reduce the loading time as much as possible. You can use different social media platforms to market your online business and gain traffic to optimize your conversions. However, the real challenge is to convert the traffic or visitors into actual buyers. If your website takes more than five seconds to load, most of the traffic will not convert. This means you will lose half of the potential customers. Hence, it is crucial to reduce your loading time and make it more fuss-free for users. 

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      2. Simple to navigate 

If you are still in the website designing phase, pay more attention to making the website user-friendly and intuitive so that users can interact in a better way. Think of yourself as the customer and add options to the website you would want to use. A powerful navigation experience is vital to keep users from leaving the website in the first five minutes as multitaskers are found to abandon a site in 3-5 seconds. Hire Magento development services by Elogic to help you with it. Here are a few things to add to your website for easy navigation: 

  • Keep fewer levels on your website 
  • Make sure each option is clearly labeled 
  • Mitigate any bugs in your website before launching 
  • Keep website straightforward

 

3. Add great filtering options

Filters are the basic need of every Magento website to make it more user-friendly and easier to use. A user must be able to find any product that they are looking for within seconds. The business makes this happen by adding multiple filters in their search engine. It is one of the primary conversion optimization tools you must add to your desktop and mobile applications that let you optimize your conversions in no time. Here is how you can add filters you can add to your website: 

  • Separate products according to color, size, price range, gender 
  • Carry out surveys to add appropriate filters as per customer needs

4. Customer security and payment options

One of the main things that customers look for when shopping online is security. Ensuring that the Magento website is SSL certified is essential to make customers comfortable sharing their information. Most unsecured websites lose 63% of their business. https://elogic.co/choose-magento/best-magento-development-companies-operating-globally/ offer different security and payment solutions. If you want to enhance conversions, you need to offer multiple payment methods. Customers prefer payment methods including credit card, debit card, cash on delivery, Apple Pay, Paypal, Payoneer, and more. 

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