PUBG MOBILE is bringing one of the world’s most recognizable automotive brands into its virtual battlegrounds through a new collaboration with Ferrari and Scuderia Ferrari HP. The limited-time partnership introduces Ferrari-inspired vehicles, customization options, and interactive experiences designed to give players a closer look at the Italian automaker’s iconic performance heritage.
The collaboration is available now and will run through September 7, 2026, offering players access to exclusive Ferrari-themed content across the game.
Ferrari Vehicles Arrive in PUBG MOBILE
As part of the partnership, PUBG MOBILE players can unlock and experience four Ferrari models that reflect different eras and aspects of the company’s engineering and design philosophy.
The featured vehicles include:
Ferrari Roma
The Ferrari Roma brings a modern interpretation of classic Italian styling and grand touring performance. Known for its sleek design and refined character, the model represents Ferrari’s approach to combining luxury and speed.
Ferrari Purosangue
Ferrari’s Purosangue introduces a different side of the brand, blending high-performance capabilities with increased versatility. The vehicle has become notable for expanding Ferrari’s lineup into a broader performance-oriented segment.
Ferrari LaFerrari
The LaFerrari, Ferrari’s flagship hybrid supercar, highlights the company’s commitment to advanced automotive technology. The vehicle is widely recognized for combining electrification with extreme performance.
Ferrari SF90 XX Spider
Inspired by Ferrari’s racing expertise, the SF90 XX Spider incorporates track-focused technology into a road-legal vehicle. In PUBG MOBILE, the model appears with exclusive liveries designed specifically for the collaboration.
Ferrari-Themed Accessories and Customization Options
Beyond the vehicles themselves, players will gain access to a range of Ferrari-inspired cosmetic items.
The collaboration includes themed accessories such as:
- Ferrari parachutes
- Ferrari backpacks
- Ferrari ornaments inspired by the brand’s racing legacy
Players can also personalize their vehicles through a customization system featuring Ferrari Original Rims, Exclusive Decals, and official Ferrari-colored brake calipers. These additions are designed to reflect the automaker’s signature styling and motorsport identity.
Scuderia Ferrari HP Formula 1 Display Added to the Game
Interactive Formula 1 Experience
One of the centerpiece additions in the collaboration is a new in-map display stand showcasing a Scuderia Ferrari HP Formula 1 race car.
Players can interact with the display to activate a special sequence that provides a closer look at the vehicle. The feature is intended to create a more immersive experience for fans of motorsports and Formula 1 racing.
The display also allows players to capture in-game photos alongside the 2025 Scuderia Ferrari HP Formula 1 car and share those moments outside the game.
Tencent Games Highlights Historic Collaboration
Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, described the partnership as a significant milestone for the game.
“Scuderia Ferrari HP is a symbol of excellence in engineering and uncompromising performance, and it is a true honor to bring the spirit of such a prestigious brand to PUBG MOBILE,” Wang said. “This is a historic collaboration for us, and we look forward to seeing players immerse themselves in the world of Ferrari in-game.”
Collaboration Available Through September
The PUBG MOBILE collaboration with Ferrari and Scuderia Ferrari HP is available from July 10 through September 7, 2026. During that period, players can access Ferrari-themed vehicles, customization options, accessories, and the Formula 1 display experience.
The partnership reflects a growing trend of major entertainment and gaming franchises working with global automotive brands to create immersive digital experiences. For PUBG MOBILE players, it offers a chance to explore Ferrari’s performance legacy in a new interactive format while competing on the battlefield.
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