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Samsung Smart Hub 2022: New TV UI turns TV, streaming and gaming upside down

Samsung Smart Hub 2022: New TV UI turns TV, streaming and gaming upside down

SAMSUNG

Smart TVs are becoming more feature-rich and menus are potentially becoming more confusing. With its Smart Hub, which is now sorted by content, Samsung wants to change this.

The new Samsung Smart Hub categorizes smart TV features and content into three areas: Media, Gaming and Ambience. (Source: Samsung)

  • Smart Hub 2022 is a new user interface for Samsung SmartTV.
  • The new menu should combine TV, streaming, and gaming even better.
  • The new interface is divided into the areas of Media, Environment and Game.

Samsung also unveiled its new 2022 Smart Hub at its Unbox & Discover digital product event. It should be even easier to consume digital content on the Smart TV from a home screen.

The functional design of Smart TV user interfaces and Smart TV Sticks is no small matter: Amazon, in particular, is regularly criticized for the confusing interface of its otherwise hugely popular FireTV devices.

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With its Smart Hub 2022, which is based on its own Tizen operating system, Samsung relies on thematic grouping of content. To do this, three main categories were created, which can be selected through the side menu: “Games”, “Environment” and “Media”.

While “Games” should be pretty self-explanatory, the “Media” homepage includes your favorite streaming apps like Netflix and Disney+, but also offers direct access to linear TV programming and free streaming TV from Samsung TV+: there are the manufacturer’s 8K televisions. Exclusive viewing of the third season of “Das Boot” in 8K.

Meanwhile, “Ambience” mode is a glorified screensaver that can apparently aesthetically cleverly adapt to the room decor. It is also possible to display your own photo galleries or NFTs in this deco mode.

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