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Así consumen los videos de Facebook los latinoamericanos

This is how Latin Americans consume Facebook videos

Undoubtedly, the Covid-19 pandemic, quarantine and confinement changed the way people consume content in the world, so the habits of a year or more ago are no longer the same.

Facebook and IPSOS did an investigation in this regard to find out how people from Spanish-speaking countries in Latin America currently consume and interact with the entertainment videos of Mark Zuckerberg’s social network.

“Facebook Watch reached more than 1.25 billion users who use the platform monthly to discover and share videos from millions of content creators and publishers, and the research identified that people are more willing to connect and watch videos: 79% of the participants confirmed that their habits had changed in the last year, and 76% believe that these changes are here to stay, ”both instances reported in a statement.

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The report highlights four types of entertainment content, which were divided into verticals:

1. Television networks
2. Public figures
3. Content creators
4. Influencers and digital publishers

Derived from the above, according to the study, 57% of participants said they consume video content from all four verticals and 85% say they are also constantly looking for new content.

Other interesting facts:

  • Although people are more at home due to the pandemic, they still prefer to use their cell phones: 77% said they prefer their cell phone to watch videos and 90% said they use their device to connect to social networks.
  • 49% subscribed to a new streaming service
  • 35% improved the Internet connection at home
  • 28% bought a new smartphone
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When do they consume the content?

  • 29% before sleep
  • 24% On breaks from work or classes
  • 15% During meals

What content have you been most interested in in recent years?

  • TV Series / Shows
  • Films
  • Song
  • courses
  • Gastronomy and recipes

Methodology

The Video Consumption Trends Report drew on a sample in Mexico, Argentina, and Colombia. The research was carried out in November 2020, through a digital survey of 1,500 people, whose demographic composition considered 50% men and 50% women, all over 16 years of age, from different social classes and from the five different regions of the country.

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