The social network joins forces with the creator of FarmVille to offer a new kind of entertainment to its users.
It’s no secret that video games are becoming increasingly popular with the general public and lucrative for businesses over time. Recent forays by Facebook, with its cloud gaming offering, and Netflix, with its mobile gaming service, show that large corporations now want to get a piece of the pie.
Now it’s TikTok’s turn to officially launch into the mobile gaming arena. This will take the form of a partnership with the prolific mobile gaming company Zynga, known in particular for the FarmVille series. In fact, TikTok has announced the arrival in the coming weeks of an HTML5-based game to be called “Crazy Disco 3DThe title will only be available on TikTok.
Testing the public interest
TikTok said TechCrunch that partnering with Zynga would help the company better understand how its community participates in games: “The company has a captive audience of game fans today, including casual and expert gamers, but it’s unclear if those users would react to a game integration like this.»
The advantage of offering the game in HTML5 format is that it allows you to play a game without having to install it and without having to have a high-end phone.
The game itself is extremely basic and goes along the lines of games to be consumed in small doses. This is a music-based endless runner. Players must avoid obstacles and collect bonuses. At this time, the game will not have in-app purchases or other forms of monetization. Currently, TikTok only wants to test users’ interest in this type of experience.
It should be noted that this is not the first game to be offered by TikTok. In fact, the social network had launched the game at the beginning of the year “Garden food“A community experience that was aimed at raising money for ASBL Feeding America. In this case, however, it is a more mainstream video game.
Initially, the game will only be available to US users on iOS and Android. It will roll out in the coming weeks.
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