New Audi Sport Themes Bring Motorsport-Inspired Customization to Audi Vehicles
Audi drivers in the United States and around the world now have access to a new collection of officially licensed Audi Sport digital themes, expanding personalization options available through the Audi Themes platform and the myAudi app.
The latest release comes as part of an ongoing collaboration between Playcorion Group, formerly known as snakebyte Group, and Audi Sport. The new themes are designed to enhance the in-car digital experience by combining customized visual displays with synchronized ambient lighting, allowing drivers to tailor their vehicle interiors to reflect personal interests and preferences.
Growing Digital Content Portfolio for Audi Owners
Playcorion Group, a global consumer electronics and software development company headquartered in Germany, announced the expansion on July 2. The new release builds on a partnership that began last year and has become a key component of Audi’s growing digital content ecosystem.
Over the past year, Playcorion has strengthened its role as a strategic content partner for Audi, developing brand-approved digital experiences that integrate with Audi’s Multi Media Interface (MMI) infotainment system and compatible ambient lighting features.
As automakers increasingly focus on software-driven experiences and digital personalization, features such as customizable displays and connected services have become an important part of the ownership experience for many drivers.
New Themes Celebrate Audi Sport’s Racing Heritage
The latest collection places a strong emphasis on Audi Sport’s motorsports legacy.
Several themes showcase famous racing venues and motorsport-inspired environments, including imagery inspired by legendary circuits such as Le Mans. Other options draw inspiration from rally racing and additional disciplines closely associated with Audi’s long-standing participation in international motorsports.
The update also introduces seasonal themes that reflect changing colors throughout the year, along with special designs created for holiday celebrations.
Compatible Vehicles and Access Through myAudi
The Audi Themes platform is available for Audi vehicles manufactured after 2022 that are equipped with Audi connect Navigation & Infotainment packages. The offering excludes the Audi Q2, TT, and R8 models.
Drivers can browse, purchase, and activate themes directly through the myAudi app or through the vehicle’s touchscreen interface.
Each theme is designed to transform the vehicle’s digital environment by displaying customized imagery across compatible screens while coordinating interior ambient lighting effects. In supported models, the themes appear on multiple displays, creating a unified visual experience throughout the cabin.
Preview and Return Features Aim to Simplify Purchases
Audi owners can preview available themes before making a purchase through the myAudi app. The preview feature includes a demonstration of the associated lighting effects, allowing drivers to see how the theme will appear inside the vehicle.
To provide additional flexibility, purchased themes include a 14-day return window.
The newly launched Audi Sport collection joins a catalog of more than 240 themes currently available through the platform, significantly expanding the range of customization options available to Audi customers.
Playcorion Highlights Long-Term Commitment to Audi Drivers
Commenting on the expanded collaboration, Mike Steup, Chairman of Playcorion, said:
“Our continued licensing collaboration with Audi Sport highlights our commitment to delivering the kind of content that Audi drivers really connect with, and pushes forward an exciting evolution in how people of today can experience their cars. Our team has worked closely with the Audi Sport licensing team to ensure that our visual content aligns perfectly with their brand’s premium guidelines and quality standards. Audi Sport’s motorsport heritage is second to none, and we’re excited to be able to use our expertise to bring that passion and spirit directly into the cabin for everyone who owns an Audi.”
Digital Personalization Continues to Shape the Connected Vehicle Experience
The expanded Audi Sport theme lineup reflects a broader trend across the automotive industry, where software features and connected services are becoming increasingly important to consumers. By adding new motorsport-inspired and seasonal content to its platform, Audi is offering drivers additional ways to personalize their vehicles beyond traditional hardware options.
With more than 240 themes now available and new Audi Sport designs added to the catalog, the partnership between Playcorion and Audi continues to broaden the digital customization choices available to eligible Audi owners.
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