Tuesday, April 16, 2024

Class action proceedings accuse EA of quietly changing the difficulty of the game to push the loot box


Electronic Arts has been accused of using dynamic difficulty adjustments to quietly adjust the difficulty of certain EA Sports games and deliberately pressure players to buy loot boxes. ..

According to a class action proceeding discovered by Games IndustryMany individuals are concerned that the Madden NFL, FIFA, and NHL series of years-old games are using AI to adjust the difficulty of each game.

“The private use of the EA’s difficulty adjustment mechanism is due to the gamer’s ultimate team player’s stated ranking and the gamer’s relative skills, as well as the EA’s difficulty adjustment mechanism directing or the outcome of the match. Has the least impact on. “

Filing states that using dynamic difficulty adjustments in titles such as EA Sports Games can change the effectiveness of a player’s team roster. This is especially problematic given that players can use loot boxes to unlock more powerful players on their team. ..

“This is a self-permanent cycle that benefits EA and disadvantages EA Sports gamers. The difficulty adjustment mechanism causes gamers to believe that their team’s skills are lower than they really are, making better players. We’ll be buying additional player packs in the hope of winning. It’s more competitive. “

This technology isn’t unique to EA, but the developer-specific dynamic difficulty adjustment flavor was previously soaked in hot water after the patent was issued last year to explain the DDA technology.At that time, EA said Eurogamer I didn’t use FIFA’s dynamic difficulty adjustments.

Ebenezer Robbins
Ebenezer Robbins
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