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Facebook began testing advertising on Oculus virtual reality headsets - Social networks on vc.ru

Facebook began testing advertising on Oculus virtual reality headsets – Social networks on vc.ru

The ad will appear in Resolution Games’ shooter Blaston.

Facebook believes that advertising will provide game developers with a new way to generate revenue. informs CNBC. The company does not specify how the social network will share the revenue with the developers.

After the Blaston trigger, ads will appear in two more Oculus apps. Blaston app worth it $ 9.99.

The user will be able to hide a specific category of ads or advertisements for a specific company, such as on Instagram and Facebook.

Ads will not be based on user data stored on Oculus devices, the company said.

Oculus standalone virtual reality headsets worth it from $ 299 (about 22 thousand rubles). To use them, you need wireless internet access and a Facebook account. Some games are free to download, such as Epic Roller Coasters or Jurassic World.

  • For data According to Facebook’s 2020 report, 97% of the social network’s revenue comes from advertising.

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