Launched in 2011 on the App Store and in 2012 on Android, the Snapchat app quickly drew the ire of web giants Facebook and Google. The two entities tried to calm their fervor by offering acquisitions that ended in failure. Snapchat has stood its ground and the platform has become a flagship app that brings together several million users around the world. Discover the secret of your success.
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What is Snapchat?
The free photo and video sharing app is on the rise. Its rise is the result of its accessibility, the richness of its content and its audience.
A 100% mobile network
Snapchat ranks first in the ranking of platforms compatible with mobile devices. All its content is accessible on mobile devices. That is why the platform is the preferred social network for young people who spend an average of 2 hours a day on their smartphone.
Aware of this impact, companies are turning the situation in their favor. Having a business account on Snapchat has become the ultimate solution to gain visibility. There is no doubt that its accessibility will give pride of place to your rise to the top of digital glory.
Multimedia content is king on Snapchat. The platform relies on ephemeral photos and videos to attract and hold the attention of its users. However, the application is hardly satisfied with simple files.
It offers a series of content customization possibilities as well as filters, guaranteeing the uniqueness of the information and the relevance of the content.
The platform invites professionals to promote their brand by creating stories, filming their team behind the scenes or broadcasting professional events live. This is how professionals create a brand image consistent with its value.
A great audience
Every day, more than 190 million Internet users, including 10 million in France, are active on the social network. The application brings together a community made up of:
- film personalities
- fashion stars
- professional athletes
- small screen star …
Apart from well-known personalities, the interface is also the meeting point for generations X, Y and Z. It should be noted that the platform imposes a minimum age of 13 years. Businesses that target young audiences have every interest in making their way on Snapchat.
What’s new in the latest version of Snapchat?
In addition to sending and receiving images and videos that are deleted after a few minutes, the platform offers many other functions.
A new element has been introduced to the platform: the action bar. This is a new navigation bar located at the bottom of the screen. Its objective tends to be fluid and easy to navigate.
Previously, users were forced to slide the screen down to geolocate their friends, which made the functionality less intuitive. Now, geolocation can be accessed through the first icon accessible from the left.
The icon on the right of the screen is dedicated to the “Discover” section. Scrolls through news and stories from friends and famous stories. These new options make the platform easy to learn.
New partnerships leading to new functionality
Snapchat has maintained partnerships with Plantsapp (a plant identification mobile application), DogScanner (a dog breed identification mobile application) and Yuka (a mobile application to identify the nutritional quality of a food from its barcode). These collaborations resulted in new functionalities:
- 90% identification of plants and trees with an image
- determine a dog’s breed from a photo
- estimate the quality of the ingredients of a food through the barcode
Snap inc. It has also established close relationships with:
- the NFL
The agreements lead to the emergence of new programs.
A new feature is added to Snapchat called Happening Now. The option offers current news and curiosities. The information revolves around entertainment, sports, television, politics, horoscopes, culture, society … In addition, the data is configured in such a way that it is easy to consume. In other words, the texts take the usual form of content: messages, images and videos and are accessible from the mobile.
Bloomberg, ESPN, E !, The Washington Post, Reuters, BuzzFeed and NowThis bring together the main sources. Horoscopes are taken from Sanctuary, while weather information is taken from AccuWeather.
What operating system is Snapchat compatible with?
Snapchat can be accessed on mobile devices. However, PCs can access the data, with a few differences.
Snapchat compatible smartphones
The latest version of Snapchat seems very selective and is only compatible with a handful of mobile devices, in this case: iPhone 5C, Samsung Galaxy (Alpha, S4 Mini, S5, S6 and Galaxy Note), LG (G2, G3 and G4) , HTC (One M7, One M8 and One M9), Sony Xperia Z3, Google Nexus 6, Wiko Sunset and Wiko Wax.
Incompatible smartphones are Sony Xperia Z5 Compact, Sony Xperia T, Sony M4 Aqua, Samsung Galaxy Note 2, Samsung Galaxy Core, Samsung Galaxy Trend, Samsung Galaxy Ace, Samsung Galaxy Tab, Apple iPod touch, Huawei Mate S, Orange Nura, HTC One X, Lenovo A806, Wiko Lenny …
Snapchat is not PC compatible, but you can still open your account and manage your friends list and confidential data on your computer. However, the online version from a browser does not allow the publication of images or the sending of multimedia content.
To meet the needs of its users, Snapchat has added the Snap Camera feature, available from a computer with a webcam. It gives free access to the filters and special effects offered in the mobile version of the application.
Also, the only solution to using Snapchat with a PC is to install the Windows and Mac compatible BlueStacks emulator.
The difference between free Snapchat and paid Snapchat?
Snapchat is generally a free mobile app. However, a monthly payment unlocks additional features.
Free Snapchat Features
In the free version, Snapchat offers image posting with captions. This option was his first function.
In May 2012, the 10-second video message option appeared. In 2014, stories, chat and geofilters (personalization of images with decorations and filters) were added.
A new section called “Discover” is dedicated to advertisers. It allows the creation of content for advertising purposes, but in a short format. The platform then created sponsored geofilters that increase the visibility of the content.
An innovative feature has revolutionized the use of Snapchat. This is the creation of custom filters.
Snapchat’s paid features, what interest?
In 2015 a payment function was launched. Allows users to review their messages. Its implementation follows the frustration of some subscribers who cannot fully benefit from the snapshots (images) they receive. Therefore, the payment grants a reproduction of all the ephemeral messages received. A multiple repeat function entitles you to multiple repeats depending on the settings.
Unfortunately, this novelty has not been to the taste of all users, preferring the ephemeral and spontaneous aspects of the messages that make Snapchat so original.
What are the best alternatives to Snapchat?
Snapchat faces the rise of several competitors, but the platform maintains its leadership position.
Wickr Me emerged from the web in 2012. Available on iPhone and iOS, the platform works like Snapchat. It allows the sending of videos, messages and images that are deleted after a certain time. However, you can set the duration of a message. It also allows you to make live calls, a profitable option for business accounts.
The interface is distinguished by the existence of end-to-end encryption. The exchanges between all users are encrypted, which guarantees a high level of security. Access is completely free and does not imply any subscription.
Facebook is undoubtedly the most used application in the world. The social media platform has characteristics similar to Snapchat. Users can post ephemeral content and stories that disappear after a while. They post statuses, videos, and photos for just a handful of people or the entire community. The platform allows subscribers to follow celebrity pages.
The social media site also offers filters and background music to accompany the stories.
Snow is not a mobile application in itself. Rather, it is a full-featured camera app that incorporates a variety of beauty filters. The interface invites its users to take photos and personalize them by adding:
- face filters
Another feature offers the creation of images from face filters, accessories and lenses. Inspired by Snapchat, one last option invites face swapping. To take advantage of its features, go to the official website and create your Snow account from your Facebook account or from your phone number.