WhatsApp releases a new shopping button that allows users to find their business and browse products directly within the app. This move extends WhatsApp for Business, an e-commerce platform similar to what we’ve already seen on Instagram. The existing voice call button has been replaced with a shopping button.
WhatsApp shopping buttons are available on both Android and iOS. With a tap, users can find a business or browse the list to see the prices of what they offer and items. In addition, you can send a message directly to the company for more information.
However, at this time, there doesn’t seem to be a way to actually buy the item through WhatsApp. This represents an extension of WhatsApp for Business’s e-commerce platform. The company released several videos for businesses today, revealing that sellers can connect their existing Facebook shops to WhatsApp.
WhatsApp is rolling out shopping buttons to users around the world, but the time it takes to roll them out to all users is unknown. The voice call button has been replaced with a shopping button, so you need to use a single call button to choose between video and voice calls.
The shopping button, on the other hand, looks like a storefront-it’s not mistaken for anything else. According to WhatsApp, there is a button in the chat with the business you want to browse. It’s unclear if users can access the app’s checkout process. This allows users to order products without having to visit a website or call the store.