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Xbox Cloud Gaming: Microsoft renews trademark application for xCloud

Xbox Cloud Gaming: Microsoft renews trademark application for xCloud


Microsoft has been working on a game streaming service for years, initially codenamed Project xCloud. The service was then introduced under the name Xbox Cloud Gaming. The Redmond company has now renewed the trademark application for the old term.

What Update Lumia Microsoft has recently renewed its rights to the “xCloud” trademark. It is clear from the description that the term continues to be used in relation to entertainment services, including video games available online. However, the Redmond company currently offers its game streaming service under the name Xbox Cloud Gaming. However, the service is not advertised under the code name Project xCloud, which was used during development.

Extension probably just for protection

Since the xCloud tag is more unique than the official name, it would be noisy windows center It is conceivable that Microsoft will offer the game streaming service under the old codename in the future. By renewing the trademark application, the Redmond company confirms that it intends to continue using the term. However, it is considered likely that the mark was renewed solely so that competitors would not have the opportunity to incorporate the designation on their products.

Although the name Xbox Cloud Gaming is officially used, the service is still known as xCloud, especially by the community. This was the corresponding subreddit named after the code name. The term also appears in numerous search queries. It was only the integration of Fortnite in May 2022 that led users to Google the official term “Xbox Cloud Gaming” more often than “xCloud”.

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