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In 2020, Apple would generate more than $ 64 billion in revenue through its App Store on iOS. This represents a 28% growth over 2019 revenue, estimated at $ 50 billion. In 2019, the company generated $ 48.5 billion.
Unsurprisingly, the health crisis and multiple blockages around the world explain this increase in App Store revenue. In fact, users have increased their spending on mobile applications and games.
Unclear but growing numbers
Apple does not officially disclose the revenue generated specifically by its App Store, which belongs to a broader category of the “Services” division. However, the Cupertino-based company recently announced that users spent $ 1.8 billion on the app store during Christmas week.
More importantly, in January, the company announced that it had paid out $ 155 billion to publishers since 2008, a figure that recently increased to $ 200 billion. As we know, Apple provides a 30% commission on each of the transactions made.
If we are to believe the data transmitted by CNBC analysts, in 2014 sales within the App Store would have exceeded $ 15 billion and the threshold of $ 20 billion would have been exceeded the following year. In 2016, the App Store would have reached 30 billion dollars generated and exceeded 40 billion in 2018.
Sensor Tower analysts have advanced other figures and say that 111 billion dollars in total would have been spent on the App Store and Play Store platforms. IOS users, specifically, would have spent $ 72.3 billion in 2020, with an annual increase of + 30.3% in purchases made in the store.
Lower rates with minimal impact
Faced with much criticism, at the end of the year, Apple was forced to reduce to 15% the fees charged by developers who generate less than a million dollars in profit a year.
Interestingly, according to analytics firm Sensor Tower, Apple’s announced drop in fees to 15% will affect roughly 98% of publishers who have published a subscription-based paid app or have in-app purchases. of the. ‘App store.
However, the fees generated by the latter ultimately accounted for only 5% of the platform’s total revenue in 2019. If, as Apple claims, most developers are actually affected by this measure, it doesn’t affect much of your income. .
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