“Spain and Latin America represent some of the most interesting markets for gambling broadcasting,” Yohan León, the CMO of Kensho Media, told our microphones. “In the Iberian country, we have seen an increase in the number of licenses granted by DGOJ to gaming operators, companies that have decided to invest in the Spanish market during the last year, despite the economic uncertainty surrounding the health crisis”.
“Latin America represents, instead, a new frontier and a market to discover. Many states are initiating a process to regulate online gambling and soon the most well-known gaming operators will obtain licenses to operate in countries with a large user base, such as Mexico, Colombia and Argentina,” León continues.
Due to the reasons stated above, Kensho Media has decided to intensify the technical development and promotion efforts of its tragaperrasweb.es portal and its newcomer site, slotvegas.es. The editorial approach to the Spanish sites is similar to that which has already been adopted successfully in its two reference sites in Italy for gambling fans. The Italian sites are Giochidislots.com and Gamingreport.it.
The English companies have three strengths. The strengths include informing readers impartially about all national and international events related to the world of gambling, professional reviews on the free online slot machines produced by the leading software houses and finally, analyzing the merits and shortcomings of the gaming operators.
Kensho Media is also known for promoting responsible gaming and publishing exclusive studies and research on international markets. These studies and research are conducted by a team qualified in data analysis.
“The excellent results obtained in Italy have encouraged us to promote the internalization process of our products,” explains León. “The annual report of the state online gambling market, in its 2019 edition, highlighted that the gross income from gambling collections increased by 7% in Spain. We believe that this value is guaranteed to grow in the coming years, so the dissemination of our products in Spain could be a way to increase our revenue, as well as to educate online players to a different way of approaching the game”.
The CMO of Kensho Media lays emphasizes on one key point, that is, in the process of democratization of the game, a sector is often subject to ambiguous interpretations by the public opinion. In Italy, the editorial products of Kensho Media have contributed to the global improvement of the quality of information related to online casinos, at the same time, Kensho Media has been the driving force of the news segment and a role model for its competitors.
“Our challenge – concludes León – is to impose our philosophy in Spain and all Latin American countries. To offer a real and honest vision to games of chance, in countries where the information of the industry is still in the primordial phase, it is a moral obligation for our company. Our industry needs a different, less promotional and more educational communication to improve the approach of new and old players to the game. This way, we can help the public and political groups understand the true essence of the game, a game that is increasingly responsible and at the forefront in the fight against gambling.
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