The Society Reward application 18 is again with the probability that 18-year-olds, in this circumstance all those born in 2002, devote up to 500 euros on tradition., and the reaction is superior, with a big quantity of information traffic also on social networks, so a lot so that the site went into tension and there were being various moments of impasse at the very least in the first hrs, with which then the scenario returned to normal in the afternoon. Released in 2016 by the then Renzi govt, the initiative is in its fifth edition. Throughout the initially experiment for those born in 1998, practically 360,000 young children joined the initiative of the 574,593 graduates.
To access the voucher from currently at 12, it will be doable to register on the web page. www.18app.italia.it right until August 31, 2021: for this it will be essential to be in possession of the Spid. The voucher will be legitimate until February 28, 2022.
Despite the original troubles and the failure of the effects in the place of purchases (only 6.3% of the allotted quantity was used thanks to the challenging bureaucratic mechanism required to activate the contribution), the use has grown in the course of around the a long time, so much so that she has also develop into a design overseas (primarily France). From the initial version right up until currently, about 1.6 million young people who have invested far more than 730 million euros on tradition have signed up for the 18app smartphone software, specifically produced to use credit rating. Of this determine, 83% was put in on the obtain of publications, 14% on live shows and songs, though the remaining 3% was spent on a variety of other cultural expenses. On the other hand, the dollars can also be invested in music and theater classes, overseas languages, museums and newspaper subscriptions, even in electronic form.
Fimi launches a marketing campaign to purchase recorded music
Fimi’s new viral campaign to invest in audio recorded with the 500 euro Cultural Bonus is underway, starting up right now with the edition committed to individuals born in 2002. The marketing campaign consists of eighteen-calendar year-olds – and the concentrate on established of moms and dads – with a variation on Facebook, Instagram and TikTok as a result of a video that invites you to acquire the songs of your favored artists, from vinyl to subscriptions to streaming platforms. The 2nd section consists of the involvement of two younger influencers who emerged many thanks to the TikTok platform, to broaden the prospects for discovery and use of the voucher. New music is one particular of the most essential cultural bills in the 16-24 age group: in whole, the order of audio recorded in the four editions has doubled, from 13 million euros in the 1st version (2017) to 22 million in 2020, and whole spending on recorded songs exceeded 76 million euros in 4 years, with hundreds of thousands of youngsters enrolled in the program.
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